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50 Best Magazines of 2023
Updated 09-17-2024
Are you curious about the current lineup of popular magazines in the United States? There have been some changes since 2022. When measuring a magazine's success, we consider a few factors: circulation, readership, and broad audience reach.
- Circulation: the number of copies of each issue distributed to the public, including single-copy sales, paid subscriptions, and verified subscriptions.
- Readership: the average number of people who read each copy of the magazine.
- Reach: the number of people the brand reaches across platforms, including social media, print, and digital audiences.
For this list, we based the ranking on which magazines had the highest circulation in 2023. We gathered an official report from the Alliance for Audited Media (AAM), which audits circulation and rate base numbers for magazines.
AARP The Magazine
1. 1. The magazine with the highest circulation in 2023 was AARP The Magazine, featuring an impressive circulation of more than 22,380,000 and a reach of over 38,700,000 people! America's most-read magazine is free to AARP Members. It explores critical life stages after 50, featuring different editions for readers in their 50s, 60s, or 70+. Get the latest news relevant to you with a free bi-monthly subscription!
AARP Bulletin
2.
AARP Bulletin had a circulation of 22,000,000 and a reached more than 32,600,000 people. This magazine features topics most important to Americans ages 50+, with ten issues per year. Get the publication for free by becoming an AARP Member !
Costco Connection
3.
Costco Connection featured a circulation of over 15,600,000 and reached over 35,500,000 people. Delivered to Costco Executive members, this monthly magazine features interviews with prominent figures, delicious recipes, healthy living sections, travel features, and more! Become a Costco Executive member today!
Better Homes and Gardens
4. Better Homes and Gardens Magazine had a circulation of over 3,100,000 and a readership of 25,000,000. They reach 43 million people across print, digital, and social platforms. This women's lifestyle magazine covers home improvement, cooking, DIY projects, and lifestyle tips. Better Homes & Gardens features seasonal holiday planning and entertaining advice each year. Subscribe to the print version today! For the digital edition, subscribe here.
Southern Living
5. Southern Living Magazine featured a circulation of over 2,800,000 subscribers, a readership of over 12,300,000, and a total reach of nearly 24 million people across platforms. Spotlighting the best of the Southern lifestyle, this magazine inspires readers with fantastic homes, gardens, and recipes. Purchase a print subscription today! For Southern Living digital edition, subscribe here.
Reader's Digest
6. Reader's Digest had a circulation of over 2,700,000 and a readership of over 14,200,000 people. Their total reach across platforms was 28 million people. Reader's Digest inspires, touches, and entertains readers with every issue. Discover heartwarming stories, funny jokes, and many tips for every life! Subscribe to Reader's Digest today! We also offer digital and Large Print editions.
Good Housekeeping - Digital
8. Good Housekeeping - Digital Magazine Magazine had a circulation of over 2,000,000 and a reach of 12,800,000. They reached a total of 47 million people across all platforms. Since 1885, this women's magazine has pleased readers with regular articles on DIY, home improvement, cooking, life management, and more!
Subscribe to Good Housekeeping today!
Us Weekly
10. Us Weekly Magazine had a circulation of over 1,970,000, with a readership of 8 million and a total reach of more than 40 million across platforms. As one of the leading voices of pop culture and entertainment, U.S. Weekly gives readers an exclusive look into the lives of their favorite celebrities. Subscribe to this weekly magazine today.
Golf Digest
13. Golf Digest had a circulation of over 1,650,000 and a readership of 3,600,000. They reached more than 18.7 million people across platforms. As the leading golf magazine for golfers of all levels, Golf Digest provides instructional features, equipment reviews, golf course ratings, and news about upcoming tours. Subscribe to Golf Digest today!
American Rifleman
14. American Rifleman featured a circulation of over 1,500,000 and a readership of over 3,000,000. Produced by the NRA, this magazine keeps readers up-to-date with expert coverage of rifles, shotguns, handguns, politics involving the Second Amendment, and more. Subscribe to American Rifleman today!
Smithsonian
18. Smithsonian Magazine had a circulation of more than 1,360,000 and a readership of more than 4,200,000. They reached over 11 million people across platforms. Published by one of the world's most famous museums, The Smithsonian Magazine features science and nature news you can trust. Discover features on the environment, physical sciences, anthropology, pop culture, history, and much more! Stay abreast of the latest science news with a new subscription!
Food Network - Digital
20. Food Network - Digital Magazine had a circulation of more than 1,320,000 and a readership of over 12,800,000. They reached an impressive total of 112 million people across platforms. Food Network is the ultimate resource for American food culture, featuring the famous cable network, a top-tier food website, and America's number-one food magazine. Subscribe today for the best of Food Network personalities, unique recipes, and valuable tips.
Vanity Fair
21. Vanity Fair Magazine featured a circulation of over 1,276,000 and a readership of 8,100,000. They reached over 46 million people across print, social, and digital platforms and over 1.2 billion monthly video views. From New York to California, Wall Street to Hollywood, Vanity Fair Magazine reports on the news that matters. Each issue touches on politics, business, finance, current events, pop culture, and entertainment. With stunning photography and excellent journalism, every issue is a treat - subscribe TODAY!
Vogue
22. Vogue Magazine featured a circulation of over 1,274,000 and a readership of 10,500,000. It reached 107.3 million people across print, digital, social, and video platforms. If you're looking for high fashion, there's no magazine like Vogue. This fashion magazine has brought the latest and greatest style for over a century: accessories, clothes, art, and beyond! Purchase a subscription to Vogue today!
The New Yorker
23. The New Yorker Magazine featured a circulation of over 1,258,000 and a readership of 6,100,000. They reached 70.3 million people across print, social, digital, and video platforms. Featuring unique crossword puzzles, ironic cartoons, and short fiction, this bi-weekly magazine covers the latest news in politics, current events, sports, fashion, and the arts. Purchase a subscription to New Yorker today!
TIME Magazine
24. TIME Magazine featured a circulation of over 1,256,000 and a reach of more than 120 million people across platforms worldwide. Time Magazine has brought breaking news, exceptional reporting, and expert analysis to readers' homes for nearly a century. Each issue features today's top journalists and photographers, answering tricky questions and helping readers understand the latest news Purchase a TIME subscription today!
Sports Illustrated-Digital
25. Sports Illustrated Printhad a circulation of over 1,247,000 and a readership of 11,700,000. They reached more than 190 million people across platforms. Sports Illustrated covers professional, college, and amateur events and is America's favorite sports magazine. Casual and avid sports fans will get the latest on basketball, football, racing, hockey, and baseball. Try a Sports Illustrated Digital subscription today!
Golf
26. Golf Magazine featured a circulation of more than 1,244,000 and a readership of 3,600,000. They reach more than 9.2 million people across all platforms. Golf Magazine is your complete guide to the game of golf. Seasoned and casual golfers appreciate the full coverage and advice this sports magazine provides. Each issue features expert advice on improving your game, tournament updates, the best equipment reviews, and more! Become a better athlete with help from a Golf Magazine subscription!
Woman's Day
27. Woman's Day Magazine featured a circulation of more than 1,186,000 subscribers and a total audience of 11.9 million people across platforms. This women's magazine inspires in food, health, style, weight loss, and more! Visit Woman's Day today.
Cosmopolitan - Digital
28. Cosmopolitan - Digital Magazine had a circulation of over 1,153,000 and a readership of over 10,600,000 people. They reached 49.1 million people across all platforms. As the ultimate magazine for modern women, Cosmo advises readers on relationships, fashion, beauty, health, and the working world - it is all-in-one! Subscribe to Cosmo Digital today!
HGTV - Digital
29. HGTV - Digital Magazine had a circulation of over 1,152,000 and a print readership of 8,300,000. Fans of the HGTV network love HGTV Magazine! Discover home inspiration, DIY improvements, innovative projects, and versatile ideas to help you make the home of your dreams. Subscribe to HGTV Digital today!
Men's Health - Digital
30. Men's Health - Digital Magazine had a circulation of over 1,136,000 and a readership of over 9 million. They reached over 39 million people across platforms. As one of America's most popular men's magazines, Men's Health helps men lead their healthiest lives! Each issue features valuable tips and insights into men's fitness, diet, lifestyle, etc. Live your best life with the help of a Men's Health subscription!
Women's Health - Digital
31. Women's Health - Digital Magazine featured a circulation of more than 1,060,000 and a readership of 8,000,000. They reached 42 million people across platforms. Women's Health is a magazine with a broad focus to encompass everything in a woman's life. Each issue touches on health features, fitness tips, nutrition advice, fashion coverage, relationship insights, etc. Subscribe to Women's Health Digital!
Magnolia Journal
33. Magnolia Journal had a circulation of more than 1,014,000 and a readership of 5,500,000. From the beloved Chip and Joanna Gaines comes Magnolia Journal! This lifestyle magazine inspires, encourages, and informs readers on powerful home updates, gardening, outdoor tips, and holiday and event planning with four issues per year. Viist Magnolia today.
Countdown
36.
Countdown Magazine had a circulation of 1,000,000 people. Offered exclusively at OB/GYN offices, Countdown Magazine helps expecting mothers throughout their pregnancy, from planning their baby registry to preparing for labor. Discover valuable advice on emotions, tips on pain management, information on c-sections, and pregnancy myths.
Parents-The First Year
37. Parents- The First Year Magazine had a circulation of 1,000,000 and a readership of 6,600,000. They reached more than 26.1 million people across all platforms. Reaching over 90% of the U.S. birth market, Parents-The First Year Magazine is available exclusively at maternity wards for new mothers. Each issue features valuable information on the baby's developments, accomplishments, and discoveries.
Bon Appetit
38. Bon Appetit Magazine had a circulation of over 969,000 and a readership of 5,700,000. They reached over 99 million people across platforms. Enjoy perfect recipes for dining and entertaining with Bon Appetit! Each issue of this food magazine features delicious recipes, expert restaurant reviews, entertaining tips, and unique travel and wine features! Subscribe to this deliciously fun magazine today!
Essence
39. Essence Magazine had a circulation of more than 963,000, reaching 31 million people across platforms. As the premier lifestyle and fashion magazine for African-American women, Essence offers an intimate, vibrant community for Black women nationwide. Each issue uplifts, empowers, and encourages women to live fully and passionately. Subscribe to this monthly magazine today!
GQ
40. GQ Magazine had a circulation of over 952,000 and a readership of 5.1 million. They reached more than 111.8 million people across platforms. As the definitive voice for the sophisticated American man, G.Q. Magazine (originally "Gentlemen's Quarterly") provides subscribers with the content that matters most to them! Each issue features the latest in men's fashion, sports updates, hot travel spots, personal advice, and more - subscribe to G.Q. today!
Food & Wine
41. Food & Wine Magazine had a circulation of over 936,000 and a readership of 9.6 million. They reached more than 33.7 million people across platforms. If you pride yourself on being a food and wine connoisseur, this magazine is for you! Each issue features delicious recipes, restaurant reviews, reports on the best vintage wine worldwide, chef secrets, and more. Subscribe to Food & Wine print or the digital edition today.
The Atlantic
The Atlantic
42. The Atlantic Magazine had a circulation of more than 925,872 people. They had a readership of 4 million people and a reach of more than 40 million across platforms. The Atlantic Magazine has enriched intellectual lives for more than 160 years as the ultimate magazine for curious minds. Each issue features essays and literature from today's best writers. Subscribe to The Atlantic today.
Outside
43.Outside Magazine had a circulation of over 889,000 people and a readership of 3 million people. Outside Magazine helps readers explore the great outdoors through content that captures the essence of the places, adventures, and trends that make outdoor living so captivating. From engaging in participatory sports to uncovering the best hiking and mountain biking destinations, Outside strives to be your go-to resource for all things outdoor - subscribe today!
First
44. First Magazine had a circulation of over 887,000 and a total audience of 2,900,000. First for Women Magazine is the beloved women's interest magazine that touches on everything in a modern woman's life. Each issue highlights positivity with uplifting articles and priceless advice on relationships, home, health, beauty, and more. Subscribe to First Magazine today!
Midwest Living
47. Midwest Living Magazine had a circulation of over 864,000 and a readership of 2,300,000. As the leading magazine of the American Midwest, Midwest Living features witty, award-winning content on the beautiful things about the region. Each issue features Midwestern cooking, homes, traditions, lifestyles, and more: subscribe to Midwest Living today! If you'd prefer the digital edition of Midwest Living, subscribe here.
Architectural Digest
48.Architectural Digest had a circulation of over 838,000 and a readership of 3 million people. They reached more than 85.4 million people across platforms. Architectural Digest introduces readers to a world of design excellence. In "The International Design Authority," creativity knows no bounds. Discover decorating ideas, the latest trends, innovative homes, and more. Delve into this treasure trove with a Architectural Digest subscription!
Woman's World
49. Woman's World Magazine had a circulation of more than 831,000 people. They reached over 4,200,000 people across platforms. As the number-one woman's weekly magazine, Woman's World gives readers the inspiration, tools, and advice to make the most of their lives. Each issue offers tips on fashion, décor, recipes, beauty, and more! Subscribe to Woman's World today.
American Hunter
50. American Hunter had a circulation of over 780,000. American Hunter is the NRA's official journal, offering a wealth of information for NRA members. This publication has everything from the latest news and reviews to helpful how-to guides and captivating videos. Get the free weekly newsletter today.
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